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The web site states the following, "Our mission is to give your listeners the best possible listening experience anywhere in the world." We noticed that the web site also said " Built with quality and reliability in mind, our streaming packages bring multiple options for all budgets." It also said " There has never been a better way to get the media you need to the audience you want. Attract your audience on the go with our custom designed Android and iOS apps. Stream live audio and video no matter where you are in the world. Worried about music licensing? Attention is in the details." The header had irdb as the highest ranking optimized keyword. This keyword is followed by streaming services, church streaming, and radio streaming which isn't as urgent as irdb. The other words irdb.fm uses is manhattan IT.